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How it works

Three steps, about two minutes.

Vanity needs two things from you: a photograph that shows how you present yourself now, and a photograph of the look you are aiming at. Everything else is our job.

Upload Yourself

Add a recent photograph. A clear, well-lit shot that shows your hair and as much of your outfit as possible gives the best result — a full-length or waist-up photo beats a tight headshot, because it lets Vanity see fit and silhouette rather than guessing at them.

Good to know: JPG, PNG or WebP. Your photo is stored privately against your account and is never shown publicly.

Show Us Your Inspiration

Upload the person or the look that represents where you want to get to. This can be anyone — an actor, a musician, someone from a magazine, a street-style photograph, or simply a friend whose wardrobe you admire. What matters is that the image shows the aesthetic clearly.

What Vanity does not do: It does not try to identify who is in either photograph, and it will not tell you whether the two images show the same person. It reads styling, not faces.

Get Your Vanity Plan

Within about a minute you receive a written plan: a neutral description of your current presentation, a breakdown of the reference look, the key differences between them, and a set of specific recommended changes — each one labelled with how much effort it takes and how much visible difference it makes.

Save it, come back to it, edit your goals, swap either photo and run it again. Your looks live in your dashboard until you delete them.

Getting a better result

What makes a good photo pair

Vanity can only comment on what it can actually see. These four things make the biggest difference to how useful your plan is.

Show the whole look

Waist-up or full-length beats a cropped headshot. Fit and proportion are where most of the advice lives.

Use even, natural light

Harsh overhead light and heavy filters change colours, and colour is half of what Vanity reads.

Pick a reference that is legible

A red-carpet shot where the outfit is clear beats an artful close-up where it is not.

Say what you actually want

The goals box matters. "Smarter for work, but not a suit" produces a very different plan to "weekend, relaxed".

Ready when you are.

Create an account, upload two photographs, and see what the difference between them actually consists of.

Discover my look